Cool It and support fight against climate change

SINGAPORE, 27 June 2011: With the firm belief that the youth of today are far from apathetic, the pioneering eco-fashion label Etrican, has partnered with Young NTUC and ECO Singapore to offer a limited edition fundraising t-shirt that champions the cause of climate change. All profits from the sale of the t-shirt will be donated to the youth-centric environmental activism group ECO Singapore, which will be used to fund its environmental outreach efforts.

Intended to raise awareness of the serious issue of climate change among youth - who will be the agent of change in the field of environmental protection and perhaps the best hope for a better future, Dragos Necula, Etrican's Head of Business Development sees this initiative as "a great opportunity to spread the idea of 'clothing with a conscience' among young people in Singapore.” Etrican plans to use this project as a pilot for developing a platform that would give local NGO's both a voice and a source of funding through eco-friendly apparel.

The t-shirt is named Cool It and features the cute mascot of the Youth Against Climate Change initiative launched by ECO Singapore. Just as all Etrican apparel, the t-shirt is made of high-quality organic cotton which is grown naturally, free from harmful chemical pesticides and fertilisers.

The fashionable and meaningful Cool It t-shirts are priced at $25 each and can be purchased online at www.etrican.com, under the 'causes' section.